When the digital revolution started, media companies were among the first ones to embrace it. Today, most media companies create content targeted exclusively at online subscribers on digital platforms, pivoting their efforts to become more user-friendly for a digital audience. 

In order to convert free digital users into paid users, it is also important to effectively profile them and target the right ads to the right users. Therefore, it becomes crucial to learn more about the users logging in to view media content – whether on an online magazine or a video streaming platform. At the same time, user information that is collected online needs to be safeguarded and the methods used for data handling must adhere to strict regulations.