Apart from data security, data privacy represents a major area of concern in IT security today. When it comes to data privacy, all organizations are very particular about where and how their company data is being saved, and who has access to it.

This is also related to one of the major reasons why organizations still hesitate to move their data to the cloud – “who else has access to my data if I move to cloud?” Even though almost every IaaS and PaaS provider tries to build confidence in their clients through certifications by authorized agencies, many enterprises are still not convinced. The reason is that there are still areas that lack transparency, where details on their data privacy are not clearly explained and conveyed to them.