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Enterprise Security

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Approximately two billion records were stolen between July and October 2019. That’s just in one quarter of a year! This is several times more than what was stolen last year – half a billion records. Even as organizations continue to invent new technology and pump in more and more funds (an estimated $124 billion in 2019) to secure data, the number of breaches also continues to rise – at an alarming rate!

It’s becoming evident that cybersecurity software solutions alone are not enough anymore. There is an urgent need to train employees and bring in experts who can close the loopholes left by software solutions. Therein arises the concept of offensive security.

When the digital revolution started, media companies were among the first ones to embrace it. Today, most media companies create content targeted exclusively at online subscribers on digital platforms, pivoting their efforts to become more user-friendly for a digital audience. 

In order to convert free digital users into paid users, it is also important to effectively profile them and target the right ads to the right users. Therefore, it becomes crucial to learn more about the users logging in to view media content – whether on an online magazine or a video streaming platform. At the same time, user information that is collected online needs to be safeguarded and the methods used for data handling must adhere to strict regulations.